Proper communication is a key element in all implementation process and this is specially important to the broad area of "environment", where most people have an opinion. The success of any ecodesign implementation is highly dependent on the internal and external communication of achievements, challenges and expectations.
While internal communication is crucial for the change management that the organization is going through, external communication ensures that all the good work is being communicated to customers and stakeholders in a proper and transparent way. Several guidelines and standards are available for external communication, especially in relation to the environmental performance of products and services.
You will find a lot of good advice and experience, personally referred by experienced specialists in two short video clips. The advice is summarized in a "key points" list and also links to appropriate further reference.
Quick guidance
1. Do you communicate the ecodesign achievements internally? Appropriate communication is a key element for the ecodesign implementation process.
2. Do you communicate the ecodesign achievements externally? External communication to customers and stakeholders can bring competitive advantages to your company.
3. Is there a customization of the message according to the recipient? It is very important to customize your message to your recipients, so to use the same concept throughout the organization.
4. Do you follow the ISO standards for external communication of environmental performance? ISO has established detailed guidelines regarding the external communication of the environmental performance of products.
Learn more
Check out best practices on the right side of the page:
- Key points
- 2 videos from industrial experts
- Knowledge sharing in our LinkedIn Group
References
- ISO 14020:2000 - Environmental labels and declarations: General Principles
- ISO 14021:1999 - Environmental Labels and Declarations: Self-declared environmental claims, Type II environmental labelling
- ISO 14024:1999 - Environmental Labels and Declarations: Environmental Labeling Type I, Guiding Principles and Procedures
- ISO 14025:2006 - Environmental labels and declarations: Type III environmental declarations -- Principles and procedures
- TU Delft material - ecovalue (1); design communication (2) - click on the numbers to download the presentations